Liubao tea, as a unique category of dark tea in Guangxi, boasts profound regional cultural heritage and distinctive flavor characteristics. However, against the backdrop of the rapid development of the current cultural and creative industry, its product design still faces problems such as monotonous forms and insufficient cultural expression, making it difficult to meet the dual demands of the emerging cultural and creative consumer groups for cultural connotations and aesthetic experiences. Based on the perspective of the cultural and creative consumer group, this article explores the characteristics of this group in terms of aesthetic preferences, cultural cognition and purchase motives through questionnaire surveys, in-depth interviews and case analyses, and analyzes the advantages and disadvantages of the existing product designs of Liubao tea.

On this basis, an innovative design strategy for modeling that integrates regional cultural symbols, focuses on emotional resonance and functional optimization is proposed and verified in combination with design practice. The research results show that the shape innovation that conforms to the cultural identity and aesthetic demands of the cultural and creative consumer group can effectively enhance the brand appeal and market competitiveness of Liubao tea. This research provides a reference path for the shape design of traditional tea products in the context of cultural and creative industries, which has positive significance for promoting the inheritance and innovation of regional culture.